Keith Roberti
Visit Live Site →The Challenge
Keith Roberti is a luxury design-build firm in Bankers Hill, San Diego — specializing in high-end residential transformations, from whole-home renovations to bespoke kitchen remodels and modern coastal retreats. Keith is also a personal friend. When Rob reconnected with him, he had no web presence at all.
In the interior design and design-build space, competition is fierce. San Diego is full of firms chasing the same affluent homeowners. Without a website, Keith was invisible to anyone searching online — and in 2025, that's most people.
The Solution
A 25+ page custom website was built on WordPress, targeting Bankers Hill as the primary market with secondary reach into Mission Hills and La Jolla. Every page was written with SEO in mind — targeting the specific terms homeowners in those neighborhoods actually search for.
I photographed the Sagebrush project — Keith's newest completed renovation at the time — giving the portfolio section real, high-quality imagery instead of the stock photos that plague most design-build sites.
Keith is a designer himself, which meant the site had to meet his aesthetic standards. The design system uses Syne and Manrope typography with a signature orange accent on a sandstone background — every detail was discussed, refined, and approved by someone with a trained eye.
The site is currently being transitioned from WordPress to hand-coded HTML pages. WordPress served its purpose for the initial launch, but the bugs and overhead are no longer worth it. The next iteration will focus on performance, speed, and even more aggressive organic SEO.
The Result
In one year, the website helped Keith land over 5 new contracts — in one of San Diego's most competitive design-build markets. That's not just traffic. That's revenue.
The ongoing relationship continues to grow. The entire site is currently being rebuilt as hand-coded pages with Claude Code, dialing in the organic SEO even harder. When the new version launches, it'll be faster, cleaner, and positioned to capture even more of the Bankers Hill market.
