Three Mutts Bakery
Visit Live Site →The Story
Shiloh Keuler is a former zookeeper turned homestead farmer turned organic dog treat baker in Crouse, North Carolina. Three Mutts Bakery was named for her three dogs (Dexter, Marley, and Ichabod), who have since crossed the rainbow bridge. The name carries their memory forward.
The bakery sells organic dog treats, custom cakes, and gift baskets. Shiloh sells at Just Around The Corner at 120 E Main St in Lincolnton, NC.
The Challenge
Shiloh needed a website that captured the warmth and heart of her brand without looking like every other pet business template online.
The bakery is deeply personal. Named for three dogs who are no longer here, every product is handmade, and the brand story is inseparable from the products. A generic Shopify template would have stripped all of that away.
The Solution
Coastform built an eight-page hand-coded website with a custom design system: a teal, blush, cream, and gold palette paired with Playfair Display and Nunito typography. The wordmark uses the numeral "3", not the word "Three". That was deliberate. Every page was written in Shiloh's voice as a sole operator.
The site includes a treats catalog, a cakes-and-baskets showcase, a merchandise page, an ordering system, the bakery's origin story, and a find-us page with booth details. SEO copywriting targets organic dog treats, custom dog cakes, and gift baskets across the Lincolnton and Charlotte, North Carolina area, with a full sitemap, robots.txt, and meta tags on every page.
The Result
Shiloh has a digital home that matches the love she puts into every treat. The site serves as both her storefront and her story, connecting customers to the bakery before they ever visit the booth in person.
Rob and Shiloh are best friends. This project was built together in person, side by side, with Claude Code running on the laptop.
Services Provided
Includes validated Schema.org structured data, verified for Google rich results and AI search visibility.
